Hey there! I’m Bev Feldman, a ConvertKit —> Soon to be Kit Consultant & Email Marketing Automation Strategist at Your Personal Tech Fairy.
This checklist is here to help you think through the flow when someone signs up for your email list or lead magnet and they begin that customer journey with you. That includes everything from the landing page, what happens immediately after they hit “subscribe,” and any automated emails they receive.
It’s part of the Opt-in step of my Email Automation Framework.
📨 Email deliverability = your emails arriving in your subscribers' inboxes (and yes, that includes the promotions folder), as opposed to the spam folder or not arriving at all
🫂 Human connection = connecting with your community and creating pathways for a two-way dialogue via email marketing
✅ Consent = sending people the emails they gave you the ok to send them (and conversely, not sending the emails they said they don’t want)
I dive a bit deeper into this topic here.
Here's what ALIGN stands for:
Affirm Consent Learn from Questions Implement tagging & segmentation Guide with Gratitude Nurture with a Welcome Sequence
Below each triangle there’s a section that digs deeper into each step, including why, action items, and resources.
<aside> 📣 Disclosure
There are some affiliate links in this checklist, which means if you click on them and make a purchase, I may earn a small commission at no extra cost to you. Read my full disclosure here.
Disclaimer I’m providing this information to the best of my knowledge. The information provided in this checklist does not constitute professional or legal advice. Review the full terms and conditions here: https://yourpersonaltechfairy.com/terms
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